Impersonation is often discussed as isolated events: a fake account, a malicious link, a misleading website.
In practice, impersonation behaves more like a pattern.
The same mechanisms repeat across ecosystems:
unofficial “support” accounts contacting users directly
interfaces that mimic legitimate tools
requests framed as routine actions
urgency introduced through time pressure or exclusivity
These patterns persist because they exploit ambiguity rather than ignorance.
When official references are fragmented, informal, or socially distributed, it becomes difficult to distinguish between “unofficial” and “unknown.” That ambiguity creates room for imitation without requiring sophistication.
Most impersonation attempts are not technically complex. They are contextually convincing.
Watchtower (a product operated by Wild Wild Money) documents recurring patterns and publicly observable reference points. It does not prevent misuse — but it makes the surface visible.